Define the search question first
Whether a brand can be found depends on where someone searches, which terms they use and the context of the search. Specify the platform, audience and dates. Brand queries and category queries can represent different needs, so avoid combining them into a single unexplained ranking.
Position and observed visibility are different
A result can occupy a position without every participant viewing it. Results pages may contain several presentation formats, and people may stop before reaching the full list. Explain how position is defined and which part of the experience the records cover. Do not equate a list position with exposure to every consumer.
Keep the comparison conditions beside the finding
Document the search terms, participant criteria, platform and time window, together with usable records and missing coverage. Results may change with context. One observation cannot establish a stable order for all users. Discuss differences between brands or dates only where the observation conditions support that comparison.
Keep the service claim specific
SearchView currently starts with a project consultation to agree on goals and deliverables. It examines ecommerce results seen by participants; it is not a website SEO ranking tool and does not promise to change platform rankings. Findings can inform questions about product presentation or further research without becoming a promise of higher placement.
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