Success stories

See the shopping journey people actually take.

Every OmniROI study is built on what real shoppers actually did. The journey study below shows how a brand team replaced platform-by-platform reporting with one complete view of the same shoppers’ journey.

This story is based on a delivered study. To protect our customer and the participants, no customer name appears here, and all figures are anonymised, aggregated and expressed as ranges or orders of magnitude.

Maternal and baby category · Multi-platform e-commerce

Maternal and baby multi-platform buying journey

An international maternal and baby brand was advertising and trading on several major e-commerce platforms at once. Each platform offered its own dashboard, but none of them showed the full path. OmniROI followed the complete shopping journey of real shoppers and answered three questions the brand could not answer before.

Three questions the brand team needed answered

  1. 1 Across how many platforms do people browse, and what do they look at?
  2. 2 On-platform promotion is not cheap. Which placements actually appeared on shoppers’ screens?
  3. 3 Can the order counts and order value stand up to order-by-order checking?

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The complete case covers the study design, all three findings in detail, what was delivered and the recommended next steps. Enter your name, work email and company to receive a download link by email.