文章

《如何找到网络购物路径中的关键决策点》Digital Purchase Path Analytics

With the collapse of the traditional purchase process, we need to find effective ways to analyze and identify the key touch points on the purchase path of consumers across the internet, and answer these questions: 随着传统购买过程的逐渐衰退,我们需要找到有效的方法能够分析并确定消费者在互联网上的购买路径,并找到其中影响消费者购买的关键节点: …

数字消费者洞察 Digital Consumer Insights

Achieving differentiation and relevancy through the use of digital consumer behavior data at the point of consumer interaction continues to be a challenge for most brands for online marketing. A significant gap is the lack of digital consumer…