《如何找到网络购物路径中的关键决策点》Digital Purchase Path Analytics

With the collapse of the traditional purchase process, we need to find effective ways to analyze and identify the key touch points on the purchase path of consumers across the internet, and answer these questions:

随着传统购买过程的逐渐衰退，我们需要找到有效的方法能够分析并确定消费者在互联网上的购买路径，并找到其中影响消费者购买的关键节点:

• How big of a role is the ZMOT playing with your product / service?
• 对于您的产品或服务，用户购买过程中的关键购买决策点（ZMOT）有多大的影响力？

• What digital channels are most influential during your customers’ ZMOT?
• 在购买关键决策点中，什么样的数字媒体渠道发挥了最大的影响作用？

• How should you reallocate more of your marketing budget on the key stepping stones of digital purchase path as opposed to the traditional channels?
• 您如何将更多的营销预算分配在用户数字购物路径上的关键购买决策点?

A lot of this depends on the type of product, target demographic, and your budget, but chances are your customers know a good deal about what you’re offering before you even meet them. The Digital Purchase Path Analytics products by ComRatings can help you identify the key stepping stones along the purchase path of your customers in advance, and define the effective marketing strategy to influence your customers purchase decisions.

所有这些问题的答案具体取决于您的产品特点、目标用户属性、以及您的营销预算，但是最重要的是，在您能够影响您的用户购买决策之前，您的用户已经在关键就购买决策点上做了充分的准备。

ComRatings的网络购物路径分析解决方案可以帮助您预先把握用户的关键购买决策点，并有效制定营销策略，从而影响您的用户购买决策。