通过我们的分析，我们可以发现，消费者无论在家中和在旅途中，都在使用广泛的数字化的互联网设备和应用程序。消费者这种数字化的生活方式，正在将数亿元的经济价值转移到电子商务领域。对于许多复杂的消费品牌和电子商务公司，深入理解并有效把握这些消费者行为的变化，找到用户网购路径的关键节点，仍然是一个严峻的挑战和竞争力的机会。

基于ComRatings专有的网购路径规划产品——“OneJ路径解码”，电商企业可以通过高级的网购路径分析模型，快速了解并量化消费者在不同的数字化平台上购物行为的路径的变化（例如，从PC到手机到平板电脑），深入了解这些消费者网络购物的沟通方式，包括访问视频，利用社交网络，玩游戏，以及线上和线下购物，并且了解竞争品牌目标用户的网购行为差异，有效制定营销策略。

Today’s consumers have rapidly adopted new digital technologies and incorporated them into their everyday lives. Through our analysis, we can find that consumers own and use a wide array of digital, Internet connected devices and applications at home and on the go, and they’re using them in ways that will shift hundreds of millions of dollars in economic value. For many complex, multinational organizations, recognizing and responding to these consumer behavior changes remains both a critical challenge and a competitive opportunity.

Leveraging the proprietary purchase path planner product——OneJ media planner, eCom clients is able to use the large scale online purchase behavior data of consumers and advanced analytics modelling to quickly understand and quantify how consumers behavior and spending is changing across platforms (e.g., from PC to mobile to tablet), over time. eCom clients can also obtain deep insight into how these consumers are communicating, consuming video in new ways, using social networks, playing games, and shopping both on- and offline.