A Robust Intelligent Analysis Software Platform for Consumer Insights

Utilizing advanced data analysis techniques, it delves deep into consumer behaviors, preferences, and demands, providing advertisers with comprehensive market insights.

Pain points & challenges

Pain point 1
Don’t know how to channel traffic within the e-commerce app?

There are different types and numbers of touchpoints within e-commerce; however, many of them are costly and ineffective.
Don’t know where the traffic comes from? Where does the traffic go? There is no way to evaluate the value and effectiveness of different touchpoints in advance, so it is difficult to choose scientifically.
No way to plan the touch points for content marketing and seeding.

Pain point 2
Don’t know how to choose the right e-commerce platform

Don’t know the conversion rate and crowd characteristics of e-commerce platforms.
Unable to choose the right e-commerce platform as a marketing focus according to the characteristics of their own brand.

Pain point 3
Inability to precisely define the target audience

Only a relatively small number of crowd tagging dimensions, mainly demographic attributes.
Consumer interest tags are based on algorithms, not on actual user behavior, so the accuracy is very low.
Unable to divide the target group according to the characteristics of its own products and choose the most suitable group.

Pain point 4
Inability to understand the transformation relationship and actual path between touchpoints

Inability to understand the conversion relationship between touchpoints.
Inability to restore the user’s online purchase path.
Inability to evaluate the conversion efficiency of different paths.
Inability to select and optimize the online shopping path with the highest conversion rate.
Inability to integrate and analyze online + offline shopping paths.

Product Value

“4 Key Questions” we help brand marketers/advertisers to answer

In the increasingly complex digital marketing landscape, OneJourney assists advertisers in effectively reaching potential customers and improving conversion rates through precise target audience positioning and advertising strategies. Its comprehensive data analysis and evaluation tools also enable advertisers to adjust their marketing strategies in real-time, meeting the ever-changing market demands.

“Whom” to sell？

Build consumer digital profile

“Where”to drive traffic?

Traffic source analytics
Path-to-Purchase Analytics at the level of Touch Points

“What” to say？

Purchase drivers analysis
Key Words shopper searched
KOL post shopper read and watched

“How” to convert？

Campaign Effectiveness Measurement
MTA Attribution

OneJourney Features

The platform offers a rich set of features, including demographic analysis, online shopping journey analysis, and more, helping advertisers gain a deeper understanding of their target audience’s shopping habits, consumption paths, and conversion efficiency. Additionally, OneJourney can evaluate the effectiveness of advertising placement and the impact of grass-roots marketing on different platforms and locations, providing advertisers with a scientific basis for decision-making.

Analysis Dimension

Industry Coverage

Personal Care/Beauty

Skin care, personal care

Luxury

Jewelry, luggage, wine, watches

Maternal& Infant

Powdered milk, diapers

Food& Beverage

Beverages, snack foods, grain and oil seasoning

Fatal error: Uncaught TypeError: implode(): Argument #2 ($array) must be of type ?array, string given in /home/comratings/www/www/wp-content/plugins/wp-rocket/vendor/matthiasmullie/minify/src/CSS.php:518 Stack trace: #0 /home/comratings/www/www/wp-content/plugins/wp-rocket/vendor/matthiasmullie/minify/src/CSS.php(518): implode(Array, '|') #1 /home/comratings/www/www/wp-content/plugins/wp-rocket/vendor/matthiasmullie/minify/src/CSS.php(311): MatthiasMullie\Minify\CSS->shortenHex('.wp-block-butto...') #2 /home/comratings/www/www/wp-content/plugins/wp-rocket/vendor/matthiasmullie/minify/src/Minify.php(111): MatthiasMullie\Minify\CSS->execute(NULL) #3 /home/comratings/www/www/wp-content/plugins/wp-rocket/inc/functions/minify.php(465): MatthiasMullie\Minify\Minify->minify() #4 /home/comratings/www/www/wp-content/plugins/wp-rocket/inc/vendors/classes/class-minify-html.php(212): rocket_minify_inline_css('\n/*! This file ...') #5 [internal function]: Minify_HTML->_removeStyleCB(Array) #6 /home/comratings/www/www/wp-content/plugins/wp-rocket/inc/vendors/classes/class-minify-html.php(107): preg_replace_callback('/\\s*<style(\\b[^...', Array, '<!DOCTYPE html>...') #7 /home/comratings/www/www/wp-content/plugins/wp-rocket/inc/vendors/classes/class-minify-html.php(48): Minify_HTML->process() #8 /home/comratings/www/www/wp-content/plugins/wp-rocket/inc/front/minify.php(74): Minify_HTML::minify('<!DOCTYPE html>...', Array) #9 /home/comratings/www/www/wp-includes/class-wp-hook.php(324): rocket_minify_html('<!DOCTYPE html>...') #10 /home/comratings/www/www/wp-includes/plugin.php(205): WP_Hook->apply_filters('<!DOCTYPE html>...', Array) #11 /home/comratings/www/www/wp-content/plugins/wp-rocket/inc/front/process.php(267): apply_filters('rocket_buffer', '<!DOCTYPE html>...') #12 [internal function]: do_rocket_callback('<!DOCTYPE html>...', 9) #13 /home/comratings/www/www/wp-includes/functions.php(5427): ob_end_flush() #14 /home/comratings/www/www/wp-includes/class-wp-hook.php(324): wp_ob_end_flush_all('') #15 /home/comratings/www/www/wp-includes/class-wp-hook.php(348): WP_Hook->apply_filters('', Array) #16 /home/comratings/www/www/wp-includes/plugin.php(517): WP_Hook->do_action(Array) #17 /home/comratings/www/www/wp-includes/load.php(1280): do_action('shutdown') #18 [internal function]: shutdown_action_hook() #19 {main} thrown in /home/comratings/www/www/wp-content/plugins/wp-rocket/vendor/matthiasmullie/minify/src/CSS.php on line 518