新营销规划工具
覆盖40+主流电商和媒体的APP和小程序,提供触点流量监测、人群特征分析、不同平台和点位的转化效率、以及品牌的营销力竞争分析,帮助品牌和广告公司,有效实现量化营销。
网购路径 优化 / 新零售优化工具
分析示例—— 一个典型美妆消费者的一天
分析示例——电商平台购物偏好
分析示例——电商平台购买路径
分析示例——选择高转化率触点
Typical Business Application 典型场景:
1)Scenario A: Client needs to quickly obtain consumer characteristic behaviors (such as conversions/jumps) and driving factors within a few days
场景A:客户需要在几天内快速获得用户特征行为(如:转化/跳转)和驱动因素
2) Scenario B: Clients have a large-scale survey project and need to pick up a small pool of consumers from the large panel for consumer behavior study to compliment the survey analysis
场景B:客户在大范围的传统问卷调研中,希望有一个小样本的用户行为洞察,帮助补充问卷调研的数据分析深度
3) Scenario C: Clients need to optimize/verify the media plan again before advertising
场景C:客户在广告投放前,想再次优化/验证媒介规划方案
Typical Clients 典型客户:
eCommerce operators, Brand Marketers, Advertising Agencies
电商企业、调研公司
Typical Business Application 典型场景:
1)Scenario A: Clients need to obtain the in-depth analysis of the consumer journey to explore potential effective online shopping touchpoints,support the media planning or marketing planning, to increase the conversion rate of marketing campaign
典型场景A:客户希望获得深度的消费者网购路径分析,挖掘潜在的有效网购触点,有效帮助营销策划或者媒介规划,提升营销活动的转化率
2)Scenario B:Clients need to obtain in-depth analysis of consumer journey to explore purchase driving factors, and improve the conversion rate of marketing activities
典型场景B:客户希望获得深度的消费者网购路径分析,挖掘购买驱动因素,提升营销活动的转化率
3)Scenario C:Clients need to check the exposure generated by the advertisement and the behavior changes after the exposure, so as to realize the evaluation of the advertisement effect and improve the linkage between the brand promotion and the conversion effect
典型场景C:客户希望查看广告投放产生的曝光以及曝光以后行为变化,从而实现广告投放效果评估,提高品牌推广和转化效果的连动
Typical Clients 典型客户:
eCommerce operators, Brand Marketers, Advertising Agencies
电商公司、品牌客户、广告公司
Typical Business Application 典型场景:
1)Scenario A: Clients need to continuously track the consumer profile and the purchase path of the target audience of own brand and competitor brands, to support the daily marketing planning and media planning to optimize the marketing execution plan timely
典型场景A:客户希望按照不同市场活动的需求,针对目标品类或品牌自助挑选目标受众TA,持续追踪目标消费者画像及网购路径,并获得详细的数据报告,帮助指导日常的营销策划和媒介规划,并及时优化营销执行方案
2)Scenario B:Clients need to use different consumer groups or tags to continuously track the differences between target consumers in consumer profile and journey for target categories or brands, and help formulate differentiated marketing execution plans
典型场景B:客户希望通过不同的用户群体或用户标签,针对目标品类或品牌,持续追踪目标消费者在用户画像及网购路径上的区别,帮助制定差异化营销执行方案
Typical Clients 典型客户:
Brand Marketers、Advertising Agencies, Research Agencies
适用于:品牌客户、广告公司、调研公司