Key Features 主要功能
激活 Activate
ComSmart Exchange是一个全媒体无关的平台，意味着不确定由哪种渠道来激活你的数据。相反，我们与每一个主要的DSP，直接集成广告服务器、交换和SSP。这些积分给你完整的数据可移植性，使您的受众群体，通过你建立的人群数据包可以立即采取行动。
ComSmart Exchange is a fully media agnostic platform meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integration with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
优化 Optimize
ComSmart Exchange，行业领先的分析工具，使你能够发现新的受众群体，你创造和参与的内容或活动的人。该平台还包括一套手动和全自动优化工具。这些工具可以用来增加你跨屏活动以及对你的特定KPI提高转化。
Industry-leading analytics tools built into ComSmart Exchange enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns. The platform also includes a suite of manual and fully automated optimization tools. These tools can be used to add scale to your cross-screen campaigns as well as increase performance against your specific KPIs.
分享 Share
ComSmart Exchange是一个权威的安全交换平台。通过ComSmart Exchange，你可以自己选择你想交换的数据，市场营销人员和广告商。你可以选择你想分享的哪个部分，你想和他们分享多久，以及你是否想收取他们的费用。ComSmart Exchange将使你获得在公开市场无法获得的丰富的第二方数据。
ComSmart Exchange Syndicate is a private marketplace that powers the secure exchange of first-party data. With ComSmart Exchange, you can handpick marketers or publishers that you want to exchange data with. You can select exactly which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. ComSmart Exchange will enable you to access rich second-party data not available in the open
