ComSmart Data Management Platform Software
浪潮数据管理平台软件
整合多来源数据,满足广告营销客户对数据多维度的深入需求
整合多来源数据,满足广告营销客户对数据多维度的深入需求
通过【浪潮ComSmart DMP】,您可以接入ComRatings的大数据整合平台,这是一个实时在线的数据整合优化中心,可以支持您企业的最复杂和苛刻的业务应用程序需求。
浪潮ComSmart DMP 基于数据API接口,为客户提供ComRatings专有的第三方数据,包括:专有样本库的网购行为数据、网络爬虫抓取的品牌资产监测数据、以及其它更多维度的数据。同时,还可以将客户自有的第一方数据做整合管理。
With ComSmart DMP, you’ll gain access to ComSmart’s big data platform, an always-on and real-time pipeline of raw behavioral data that can support even the most complex and demanding applications within your business.
ComSmart DMP contains first-party data, third-party data supplied by our data partners, proprietary online clickstream panel, web scrapping data, and more to supply you and your business with a deeper, more powerful understanding of your most sought-after consumers.
基于我们专有的庞大在线行为数据,建立了精确可靠的互联网数据标准化模型,帮助将数据交换平台中来自不同渠道的数据有效标准化,从而形成了可以信赖的第三方互联网用户数据,帮助互联网广告和营销更加精准。
我们一直在持续提高ComSmart Data Hub 大数据分析平台的数据质和量。
我们与众多第三方合作伙伴合作,已经建立了一个庞大的互联网用户数据平台,每月覆盖了近2亿互联网独立访问用户,可以有效帮助不同行业的客户,包括在线旅游,电子商务,汽车,网络游戏,以及金融行业的客户有效实现互联网精准营销。
Optimization, fraud prevention, and customer attribution modeling
Improved research methodology and outcomes with more robust, and insightful consumer sampling
同时,在此过程中,我们会抹去收集到的数据中个人隐私的部分,最后得到的数据结果只有用户属性,没有个人信息,从而确保用户的隐私。
ComSmart Exchange是一个全媒体无关的平台,意味着不确定由哪种渠道来激活你的数据。相反,我们与每一个主要的DSP,直接集成广告服务器、交换和SSP。这些积分给你完整的数据可移植性,使您的受众群体,通过你建立的人群数据包可以立即采取行动。
ComSmart Exchange is a fully media agnostic platform meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integration with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
ComSmart Exchange,行业领先的分析工具,使你能够发现新的受众群体,你创造和参与的内容或活动的人。该平台还包括一套手动和全自动优化工具。这些工具可以用来增加你跨屏活动以及对你的特定KPI提高转化。
Industry-leading analytics tools built into ComSmart Exchange enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns. The platform also includes a suite of manual and fully automated optimization tools. These tools can be used to add scale to your cross-screen campaigns as well as increase performance against your specific KPIs.
ComSmart Exchange是一个权威的安全交换平台。通过ComSmart Exchange,你可以自己选择你想交换的数据,市场营销人员和广告商。你可以选择你想分享的哪个部分,你想和他们分享多久,以及你是否想收取他们的费用。ComSmart Exchange将使你获得在公开市场无法获得的丰富的第二方数据。
ComSmart Exchange Syndicate is a private marketplace that powers the secure exchange of first-party data. With ComSmart Exchange, you can handpick marketers or publishers that you want to exchange data with. You can select exactly which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. ComSmart Exchange will enable you to access rich second-party data not available in the open
基于专有的行为样本库的数字画像分析;提供超过12大类,85+小类的人群标签维度
目标人群的网络行为路径,包括:在不同设备的媒体习惯、网购接触点等
基于机器数据挖掘技术,将用户分群,帮助锁定高价值用户