数字消费者洞察 Digital Consumer Insights

Achieving differentiation and relevancy through the use of digital consumer behavior data at the point of consumer interaction continues to be a challenge for most brands for online marketing. A significant gap is the lack of digital consumer insights – measurable data about digital consumer usage that can be harvested to create unique insights into the mind of consumers.

如何使用消费者在网络互动中的网络行为数据，从而实现品牌的差异化和关联，已经成为品牌客户网络营销的巨大挑战。根本的原因在于缺乏数字消费者洞察——即：对于消费者网络行为可衡量的数据。基于数字消费者洞察的这些数据可以有效帮助品牌客户有效把握消费者的心理和兴趣。

ComRatings’ ability to capture, analyze and report on actual digital consumer data is changing how brands connect with consumers in today’s digital world. Our unique ability to report on digital consumer behavior is helping brand and e-retailers understand current thinking as well as what future interests consumers have. This can help drive product optimization, more refined messaging which enables greater success for the online marketing.

ComRatings专有的采集、分析、并呈现消费者真实网络行为的能力和数据平台，正在有效提升品牌客户通过互联网与消费者互动的方式。数字消费者洞察可以有效驱动产品优化和品牌沟通，从而提升网络营销的效果。