品牌微视频广告分析
Brand Social Video Campaign Analytics

VideoScan视频通为品牌提供微视频广告营销的监测和效果分析优化,帮助品牌客户不仅持续追踪微视频广告指标,而且系统衡量品牌微视频广告营销的效果和竞争表现,从而有效优化和提升品牌客户在微视频广告营销的效率。

我们已经帮助很多品牌企业和4A广告公司成功开展了微视频广告营销的监测和分析优化服务,积累了丰富的经验。

VideoScan™ helps quantify social video advertising and marketing efforts by providing insight into the demographic and behavioral composition of your video audience, the reach and frequency of video brand impressions, intelligence on your competition, and the ability to tie video exposure to desired consumer behaviors including brand engagement and spending propensity.

全面覆盖的互联网品牌微视频广告监测数据库 Database of Brand Social Video Campaigns

  • Tracking 300+ leading brands and 500+ scial video campaigns every day
  • 每天监测300+知名品牌和500+微视频广告活动
  • Cover 6+ major industries, including: Auto; Cosmetics; Luxrury; Personal Care; Food & Beverage; Consumer Digital
  • 覆盖6+个主流行业,包括:汽车;化妆品;奢侈品;个人护理;食品饮料;消费电子
  • Across all the major video-sharing websites and social media websites
  • 整合所有的主流视频网站和社会化媒体
  • Track paid video advertising and viral video campaigns
  • 监测付费视频广告和社会化视频

Key Questions Answered 回答的业务问题

  • 我的视频广告和营销受众的属性和特点?
  • Understand the size and audience composition of your video campaign
  • 我的视频广告和营销的到达率和频次
  • Determine the reach and frequency of exposure to video campaign messages
  • 如何将视频广告营销和受众行为整合分析,评估视频广告营销效果和优化措施。
  • Link video campaign exposure to the target audience’s brand engagement and spending propensity
  • 我的竞争对手投放了哪些视频广告和营销,效果怎样?
  • Track competitors’ video campaigns and benchmark the effectiveness

Key Features 主要功能

品牌视频广告监测和优化

Optimizing & Quantifying Video Campaign

通过固定样本组监测,帮助客户有效评估视频广告和营销的真正观看到达率(Real Reach)和曝光率等数据。

此外,还能够能描绘出目标受众特征,并提供到达人群及后续行为的受众分析,从而为品牌的视频广告和营销活动提供更有效的ROI分析和优化建议。

  • 您的品牌视频广告受众的属性和行为特点分析;
  • 您的品牌视频广告的访问和到达率;
  • 竞争对手的视频广告和营销分析;
  • 将视频广告营销和受众行为整合分析,评估视频广告营销的效果和优化措施。

视频广告营销的效果分析

Evaluating Effectiveness of Video Campaigns

可在视频广告曝光后,通过讯实科技固定监测样本组快速完成广告曝光后的受众反馈(包括测试和控制)的数据采集,提供到达人群及后续行为的受众分析,从而为在线视频广告活动提供更有效的ROI分析和优化建议。

  • 通过提供深入的广告后分析提升客户价值
  • Increase client value by providing in-depth insights and learnings.
  • 精确评估在广告点击之后的广告效果
  • Accurately assess campaign performance beyond the click.
  • 深入分析广告曝光和非曝光受众的区别
  • Unveil differences in audience profiles between those who view impressions, click and convert on ads.

Advantages核心优势

  • Quantifiable.可定量
  • 帮助品牌客户了解视频广告和营销的用户属性和行为特点,以及视频营销的到达率和频次。
  • Enables brands to understand the size and composition of their online video audience base and the reach and frequency of brand impressions delivered to this audience.
  • Comprehensive.覆盖全面
  • 提供360度的视频广告和营销的受众影响力分析,包括受众特点,品牌粘度,消费趋势
  • Provides a 360-degree view of your video ad impact and social video following, including demographic and behavioral attributes, brand engagement, and spending propensity.
  • Actionable.可执行
  • 提供了详细的竞争分析和洞察,帮助品牌客户提升视频广告营销策略,并更加有效的和目标用户沟通
  • Offers detailed competitive intelligence and insights that enable brands to improve their video campaign strategies and more effectively communicate with their target consumers.