移动用户网络行为分析
Mobile Behavior Analytics

MobileScan是移动平台监测和分析解决方案,可以帮助广告主、营销客户、调研公司、和APP开发者有效开展移动营销和广告,同时深入分析用户的移动互联网使用行为,提升产品的用户体验,增加线上到线下(O2O)电子商务的转化率,并显著增加销售收入。

Key Questions Answered 回答的主要业务问题

MobileScan可以提供以下方面的数字消费者洞察分析:

1)手机购买行为和路径是怎样的?

– 描述消费者的手机购买行为模式,为营销活动提供规划指导及策略思路;

– 针对不同的品牌、产品营销阶段制定相应的移动互联网市场营销策略和行动;

2)移动网络媒体访问特点是怎样的?

– 了解目标消费者的移动互联网媒体接触情况,作为媒体投放的选择依据。

3)手机访问行为如何影响线下的购买决策?

基于手机行为和访问特点,通过定向问卷调研,提供消费者对产品/服务的反馈态度,分析线上行为如何影响了线下的购买决策。

4)移动互联网用户消费行为是怎样的?

基于移动互联网的用户行为和访问特点,分析消费者生活形态和购买决策的关联度,帮助分析和规划移动营销策略。

Benefits 客户价值

对于移动互联网用户行为的全面分析可以帮助您:

Complete data on the usage pattern of various mobile usage will help you:

  • Gain valuable inputs into new product development 获得新产品开发的宝贵信息
  • Get a better understanding of competition更好的了解竞争对手
  • Create ideas to enhance user experience提升用户体验
  • Get a head start on emerging trends and future opportunities及时洞察用户需求的未来趋势
  • Increase the reach of target audience to boost advertising revenue增加广告目标受众的到达率,从而提升广告收入
  • Understand offline life style了解线下的消费者生活形态

Key Features 主要功能

1) Passive Tracking 样本用户行为数据监测

– Track online usage consumed 网页浏览行为

Websites visited via the browser, search terms, embedded URLs.

– Truly passive tracking 实时被动监测

Once downloaded, mTracker sits on the phone silently. There is minimal impact on the participant’s day-to-day use of the phone.

– Track network usage 网络使用

Messages sent and received, calls made and received, network signal strength, Wifi vs. GPRS.

– Use of apps and other tools APP使用

Social networking, email, games, camera, diary, contacts, tools, apps added and removed.

– Day in the life study 日常消费形态

mTracker can track every location and activity throughout the day. Draw conclusions based on location, time of day, search criteria and behavior.

– Secure online dashboard 在线管理报表

Monitor respondent status and track active status of respondents, including app downloaded, data last uploaded, download data collected.

2)Mobile Survey 移动问卷调研

– Create surveys online 在线便捷创建问卷

Using the management dashboard of mTracker, you can create surveys in minutes including: complex routing nested loops, text piping, single/multi choice, free text/numeric capture, ranking and sliders; images and videos; and time/date stamp and location.

– Complete surveys offline 离线完成问卷

Surveys can be completed even if no internet access is available, allowing complete convenience for respondents. The results will be uploaded seamlessly the next time the respondent connects.

– Photos, video playback and barcode scanning 照片、视频、和条形码扫描

Ask respondents to capture a photo to get their ‘in-the-moment‘ reaction or insight into what they see, show a video enabling full media feedback or use our barcode reader to track purchasing and/or consumption behavior.

– Intelligent respondent management 智能样本管理

Upload large lists of respondents, filter them into groups and publish your survey to specific respondents or groups. Use customized SMS reminders and in-app notifications to optimize response.

– Multiple languages supported 多语言支持

You can provide your own translations for surveys and simply upload to the online dashboard. All languages are supported including multi-byte characters and right-to-left alphabets.

– Get instant results 即时查看调研结果

You can view the reporting and survey data in the online dashboard in real time as soon as surveys are completed. Create your own customized data reports and download them as .csv or .sps formats.

MobileScan Online Dashborad 在线报表

  • APP使用统计 APP Usage Pattern
  • APP使用细分 APP Drill Down
  • APP用户属性 APP Demographic
  • APP用户趋势 APP Trends
  • 手机网页浏览行为 Mobile Web Usage
  • 地理位置信息 Geographic Information