In China, 11.11 Online Shopping Carnival is a big sales event for consumers. ComRatings and Nielsen collaborated for a joint study on “How Chinese Consumer Buy Cosmetics on 11.11 Shopping Carnival” and published the whitepaper. This report provides the in-depth shopper insights for the cosmetic category on 11.11 online shopping carnival in China.
在中国，“双11网络”购物狂欢节是消费者的一个购物盛宴。讯实科技和尼尔森合作，共同研究了“双11”化妆品的网路购物行为，并发布了联合研究白皮书。这个报告深度挖掘了中国网民在购物狂欢节如何在网络购买化妆品的消费者洞察。
