白皮书《消费者如何在网络购买化妆品》
With the rising of e-commerce, consumers spend more time and money on the e-retailing websites to do shopping.随着电子商务的普及,越来越多的消费者花费更多的时间和金钱在网上购物。
How will consumers shop cosmetics products on the Internet? We need do look at 3 dimensions of their online shopping behavior:消费者通常如何在网上购买化妆品?我们需要从三个维度分析她们的网购行为:
1) Digital Media Consumption Habits 数字媒体消费特点
2) Product Search Behavior 化妆品搜索行为
3) Pre-store and In-store Path-to-Purchase 站内和站外的购物路径
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